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Employer branding is a term that is being increasingly used today and is considered crucial to the survival of businesses. However a number of businesses continue to suffer because executives or management confused about employer branding, try to pass it off as unnecessary. In most cases this is because they themselves are unclear about the implications of employer branding. To many such people, employer branding is nothing more than an extension of normal company branding developed for jobseekers. However, for the more enlightened others, employer branding supplements the product or service brand focus of a company and is a distinct phenomenon. Here we discuss common misconceptions as well as correct perspectives about employer branding as a separate process distinct from other branding elements of an organization. + read more
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Any perceived gap between skills and vacancies can turn the job market topsy-turvy indeed. This is the situation that most economists and employers around the world dread. To put it straight, the U.S. is facing a mismatch of major proportions in the employment scenario currently. According to recent reports, more than 1.35 million people in the country are unemployed, but statistics point out that more than 2.5 million jobs are going unfilled on a monthly basis. This is commonly known as the U.S. skills gap. + read more
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The following is the most comprehensive ever explanation to the most mysterious phenomenon of Capitalism – the Business Cycles. Why is it that we are often besieged by such painful downsides of economic activity such as Great Depression or the nerve wracking periods such as Stagflations? Why can’t we all be always happy with hundred percent employment all the time, with each and every one of us employed? + read more
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Implementing new strategies, new directions, new objectives, is introducing change, major change, into the organization. As such it is essential that the implementation is approached, managed, in a similar fashion to that adopted when major changes are being made. The implementation of the changes must be planned, implemented as smoothly as possible, and then be monitored and evaluated for progress and performance against the desired outcomes, objectives, that were the drivers of the change. The leader must ensure that all aspects of the changes, the new strategic plan, are managed successfully. + read more
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Marketing has traditionally been broken down to a formula known as ''the 5P's'' – the five factors that make up an organization's marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand. + read more
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Cold calling the old way is a painful struggle. + read more
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No matter how much due diligence you attempt, making a decision on contracting with an onshore or offshore IT service provider is much like buying promises. To some extent you are going to have to trust in your selected partner to be committed to providing your company with the high quality services that they have promised. Your lawyers will surely not agree but offshore contracts are only worth the integrity of the company that you are contracting with. Dun & Bradstreet does not include this metric (integrity) in corporate profiles yet and it is not on a credit report either. One of my partners in Brazil would often tell me “Henry we are highly motivated for this opportunity”, but I did not fully understand the value of that statement until we got into the trenches together. + read more
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In the old cold calling mindset, you're taught to focus on the sale and be completely confident that what you're offering is something the other person should buy. + read more
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A lot has changed in the market over the years – a tough economy, rising prices of goods and the customers need for high quality products have imposed new demands on businesses. Evidently, the need for helpful, reliable information has never been greater. Catalogs have always been a great source of product information. When people need to buy a product they refer to catalogs to guide them in finding the right product at the right price. But increasing sales does not necessitate creating the perfect catalog. A relatively small improvement in your catalog can already result in a proportionate increase in sales and profits. + read more
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